How is the user experience optimization on your website?

Are your visitors able to use your website easily? Better Navigation techniques can increase your conversion up to 34%. Website usability is a very critical element of user experience. It is not only about user intention, user engagement, or visual appeal, but website usability mainly deals with ease of use. The ease with which users can recognize relevant information and discover content contributes to the overall user experience.

Is your website adding value to your visitors? Increasing your value proposition has the ability to boost your conversion rate by 128%. Your value proposition is strong if it is clear and explains how your product solves customer's problems and how you are better than the rest. Sometimes giving extra benefits to your visitors like free shipping, customizable design, free training and support can increase your value proposition and thus overall user experience

Is your website providing a smooth access to enable conversions? Tests have shown that 79% of people just skim through a website and only 16% read everything. Websites must be designed in a way that eases the navigation and users are quickly able to locate and purchase products or services of their interest. Even if your website is high on value proposition it still might not get you enough conversions because of difficulty relating to access and reaching the conversion funnel.

Is your website engaging and interesting to use? All the elements of user experience must be presented in an interactive way which the user find engaging. Desirability is an emotional aspect of user experience. Often websites that are both easy to use and useful prove to be failures in the marketplace because of their lack of visual appeal. Optimizing Conversion Rate with special focus on making website more engaging and interesting to use is the secret behind the success of various online websites.