Why website usability analysis is important:

It will help improve your visitor retention rate. As many as one in three visitors to a home page will leave a site, without exploring further! Usability testing and accurate monitoring can show you why you are losing so many new visitors.

It allows you to discover which parts of your website are failing and why. Usability testing can uncover all types of faults in your site. For example, studies have shown that as many as two out of three shopping carts are abandoned before the checkout. As such, you could decrease the shopping cart drop-out rate by testing the usability of your shopping cart and checkout system. Make the process simple for users!

It's one of the best way to improve the brand experience of your customers. Your visitors are much more likely to leave your site with a good impression of your brand if their experience with your site is a pleasant one. You can improve your users' site experience by improving the usability of your Web site.

It improves your understanding of your customers. Usability testing will give you a better understanding of how your users think and how they use your Web site. After all, if you don't understand your customers, how can you provide exactly what they want? What one person says can be interpreted differently by the the person listening. On the Internet, without tone of voice, it can be even worse. In the same way, what you think your users want from your site and how they use it could be different from what they really want.

It will definitely enable you increase sales and profits. If usability testing can improve your visitor retention rate, decrease your shopping cart drop-out rate, and improve your customers' brand experience, it is inevitable that your sales and bottom-line will improve.